Zara expands its second hand clothing business is France as the second-hand market is experiencing tremendous growth. ZARA PRE-OWNED which was previously available in the United Kingdom, will be open in France September 7, on the Zara website and mobile application.
Zara-owner Inditex plans next to expand its second-hand clothing business to Germany, and, later this year, Spain. This new launch is an important step in the Inditex Group’s sustainable development strategy and represents one of the top priorities in its dedication to a more responsible consumption model and circular economy. “One of the challenges facing the textile sector is that of extending the lifespan of clothing. It is with this in mind that we created the Pre-Owned platform, which allows you to extend the life of your Zara clothes” explains the Spanish brand. Secondhand clothing, which was once taboo, is now accepted, even by the most prestigious luxury brands. Buying secondhand is no longer shameful and is even seen as a militant act.
How does the Zara Pre-Owned platform work?
Zara interacts with online buyers and sellers. People who want to sell their used clothing will find it simple to publish their ads. Additionally, it will be possible to ask for repairs for any items from the brand. Each client will have the option to place their order online and have it delivered to the store of their choice. Thanks to the Moda Re program, it will also be possible to donate your used clothing to be recycled. This most recent initiative aids in the creation of jobs for those who are socially vulnerable.