Today is a good day for shopping, did you think early in the morning! Umbrella in one hand and your Gucci in the other, here you are ready for a god-shopping day, but have you heard about the Mở hàng buổi sang?

Mở hàng buổi sáng is a Vietnamese superstition saying that the ‘first buyer of the day’ will depict for the vendor how successful the day will be. Some local vendors believe that if the first sale is a quick and an easy transaction, then it will bring them good luck for the entire day. If the transaction is troublesome, particularly if the potential customer ends up walking away, empty handed then the trader believes it will be an unlucky day with poor sales.

Being the first customer of the day can have its advantages; it is a good time for negotiating a price since the vendor does not want the customer to walk away empty-handed. Many Vietnamese shoppers take advantage of this.






If the first interaction of the day is not a positive one, there are some damage the vendor may carry out. If a customer walks away without buying an item he has touched, the vendor may burn a small roll of paper and then pray and make hand gestures to ward off bad luck. This act is known as the “đốt phong long.” If a vendor believes that the first buyer of the day is not a serious one or want only some requirement about prices, he will probably ignore the customer, thinking the next one will be a better one bringing him goodies for the day. Some vendors also believe that some customers have either a soul good for business or bad for business.
If a client with a ‘good soul’ buys something the vendor believe he will experience high sales, if the customer has a ‘bad soul’ the vendor think he will experience poor sales.
If you find yourself in a shop or a market early in the morning it’s best to be mindful of the Mở hàng buổi sáng beliefs and decide if you are there to buy or just looking around before picking any items, it will avoid you any unnecessary animosity!



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Bliss Saigon is an online magazine dedicated to the Art of living in Ho Chi Minh City and Asia. The magazine present a unique editorial approach based on experts and influencers contributions, written with optimism, humor and accessibility, offering an interactive and ludic reading on lifestyle topics with sharp selections for unique insights.