As we’ve become more conscious of our purchasing habits, we’ve begun to wonder: Who makes the clothes we wear every day, and under what conditions? Documentaries such as “The True Cost” (https://www.youtube.com/watch?v=5-0zHqYGnlo) shed light on how the fast fashion industry depletes the earth’s resources while leveraging labor to pass on a “low” cost to the end consumer.
Eco-friendly practices, ethical production standards, timeless design, and high-quality essentials that never go out of style are becoming increasingly important in Vietnam. If you do need to update your wardrobe, look to the slow fashion brands and designers listed below, who have made it a priority to approach garment production ethically and transparently that considers both people and the planet.
Metiseko combines French savoir-faire with high-quality Vietnamese materials. If you want to add some luxury to your everyday wardrobe you can with their ultra-soft basics made from Egyptian cotton that is certified organic all over the world. Metiseko’s clothing also uses 100% silk fabrics from Bao Loc and Lam Dong.
Fashion4Freedom, which connects brands with old-world artisans for collaborative and interactive production, is obsessed with redefining luxury by creating creative, sustainable clothing while also making the world a better place. This socially conscious brand goes to great lengths to ensure social responsibility in manufacturing and to enable brands and designers to achieve production sustainability. Each F4F product is a true work of art due to the uniqueness of its concept and manufacturing. Regardless of the product, the brand sells unique pieces such as Ta Oi costumes or jewelry made from “waste” and always maintains transparency about the material, the idea, and the person who created it.
Moi Dien‘s founder, Tom Trandt, offers on-trend pieces that will remain fashionable long after the season has passed. Tom means today, through its Asian-style design textures, to convey a certain type of freedom of expression while believing in sustainable production that benefits people and the planet.
Thanh, the owner of Archive Sashiko, uses Boro, a traditional Japanese embroidery and patching technique that uses scraps and excess fabrics. Thanh can only make one to two items per day and sell seven to eight items per month. The ideal way to celebrate frugality while also showcasing the maker’s boundless creative inspiration.
Tim Tay sees sustainability as “the norm, not the exception.” Its mission is to bring ethical and eco-friendly clothing to the masses at affordable prices. Founded in 2014 by two sisters, Hoang Tu and Hoang Anh, the brand prioritizes quality, neatness, and natural materials such as flax, cotton, and pure silk. Tim Tay uses the zero waste-cutting technique for the first time with the Silk 1 collection. “Zero-waste” challenges the designer’s creativity and craftsmanship to ensure that the percentage of excess fabric is 0%, rather than 15-20% as in traditional fashion products.