Tokyo Latest eccentricity – A Giant cat appears on a new 3-D billboard outside Shinjuku Station

Available in : Vietnamese


July 8.2021


Tokyo, Japan’s capital, is full of quirks, oddities, and hidden secrets. You can learn to be a ninja, run around the streets like Godzilla, and watch a sumo fight before falling asleep in a capsule hotel. Tokyo is the capital of the imagination, from the psychedelic museum to the post-apocalyptic warehouses. The Latest eccentricity?  The Nishi Shinjuku 3 Chrome Building features from the beginning of July a giant 3D cat on its façade that looks down on the great urban artery below. The feline gadget is a smashing success on Twitter, thanks to its realism and seems straight out of a sci-fi film.






The new ad space, called Cross Shinjuku Vision, towers over pedestrians right outside Shinjuku Station, (which is known for being the busiest train station in the world) has a screen of 154.7 square meters (1,665 square feet) located at the top of the newly constructed building. The new screen providing the most beautiful images you’ve ever seen, boasting the latest 4K image quality and speakers with high-quality sound, features since July 1, a giant 3D lifelike calico cat moving back and forth, looking down at pedestrians as if it might jump on them at any moment. The video is equal parts cute and terrifying — especially when the curious feline makes direct eye contact with you.


This new type of advertising went viral after being seen in China and South Korea. Now, Japan is finally joining the trend of curved LED digital signage, which adds greater depth to visuals to create the mesmerizing 3-D effect without the need for 3-D glasses. The giant cat is making its grand debut this July every day from 7 am at the opening of the ad loop and fall asleep at the end of the day before the signage turns off at 1:00 a.m.



Cross Shinjuku Vision / クロス新宿ビジョン

Address: Tokyo-to, Shinjuku-ku, Shinjuku 3-23-18


Screening: Periodically from 7:00 a.m.-1:00 a.m. (sound is turned off at 11:00 p.m.)








Available in : Vietnamese

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Bliss Saigon is an online magazine dedicated to the Art of living in Ho Chi Minh City and Asia. The magazine present a unique editorial approach based on experts and influencers contributions, written with optimism, humor and accessibility, offering an interactive and ludic reading on lifestyle topics with sharp selections for unique insights.