March 24.2023
Jeremy Scott, former creative director of Moschino, transforms scrap auto parts into striking couture — or “car-ture,” as he calls it. The capsule collection born from a collaboration with carmaker Hyundai, which tasked Scott with upcycling discarded seat belts, taillights, and even hubcaps from its production line, was unveiled last Wednesday in Seoul, South Korea.
Scott, a well-known fashion figure, is known for his playful, irreverent designs, which have included unusual materials such as inflatable pool toys or used polyester made from PET bottles to produce a line of soccer jerseys.
JEREMY-SCOTT exits Moschino after 10 years
The project is the fourth installment of Hyundai’s annual “Re: Style” initiative, which asks notable fashion designers to upcycle scrap car parts into fashion items.
While previous years have seen some participants sell their garments in limited-edition runs, Scott’s creations are one-offs that will be exhibited in Seoul for the next two and a half weeks. This is Scott’s second collaboration with Hyundai, which claims it will be carbon-neutral by 2040. The project marks the fourth installment of Hyundai’s annual “Re: Style” initiative, which sees the South Korean carmaker asking notable fashion designers to upcycle scrap car parts into fashion items.
What those next steps might entail is unknown. Scott remained mum about his future plans, other than he focuses on expanding his namesake label or expanding into filmmaking, Scott stated that sustainability will be critical in any future endeavor.
“It’s always going to be part of our work as contemporary creatives today,” he said. “It just has to be.”
