MISTY WILLOW reinvents the Kimono in Saigon

Available in : Vietnamese

December 11, 2020


The kimono is an icon of Asian apparel, evocative of ancient Japan. But today, designers are taking inspiration from its traditional shape and go for more experimental.

Nana Chen an influential international lifestyle journalist and photographer for Elle Décor, Travel+Leisure, Marie Claire, and other leading publications, has made a name for herself by rejuvenating the traditional kimono cuts and patterns, rethinking the conventional and bringing fresh perspectives.







Not only a journalist and photographer but also a musician, Nana is also a classically-trained violinist. Bringing with her a desire to translate this love for music, photography, and tradition into a kimono design, she gave birth to her label in Saigon MISTY WILLOW in 2016, which was met with much enthusiasm from fans of fashion in Saigon.







Nana Chen is no stranger to tradition; Taiwanese-born but grew up in Argentina, Chile, USA, she packed her first suitcase at six and has moved 45 times. Today she calls Saigon home and she puts her very own spin on the Japanese garment by mingling these influences from both the Far East and the West.







Rethinking the conventional and bringing new perspectives, the brand’s designs have a decisively refreshing and modern feel which makes use of bold, graphic colors and prints with material from all around the world and sourced in limited quantity, giving each kimono slight variations in the patterns and texture. Nana sees that as an added character. Every MISTY WILLOW kimono is hand-finished to perfection ensuring that you will enjoy it for years to come.







MISTY WILLOW is inspired by the vibrant colors of Vietnam and its limited-edition kimonos are gender and size free.





The brand is divided into two lines: one features casual streetwear styles meant to be worn anytime and anywhere, whereas the other line is more appropriate for special occasions. For Nana Chen, the beauty is in the way you style your MISTY WILLOW so that, regardless of its style, the kimono always stays accessible and wearable on every occasion.


You’ll find Misty Willow at the Sip & Shop – Q Bar this December 12-13.2020

Info Misty Willow HERE

Pics Misty Willow






Available in : Vietnamese

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Bliss Saigon is an online magazine dedicated to the Art of living in Ho Chi Minh City and Asia. The magazine present a unique editorial approach based on experts and influencers contributions, written with optimism, humor and accessibility, offering an interactive and ludic reading on lifestyle topics with sharp selections for unique insights.