Anyone who’s heard of Scotch whiskey has most likely heard of The Macallan. The brand is synonymous with luxury and perfection, with bottles by the distillery selling for astronomical prices. The iconic brand is known far and wide.
Last weekend they launch the Macallan N° 5 in Ho Chi Minh City, at the Caravelle hotel; a one of a kind event exploring the art and science of whiskey and color making. For The Macallan edition N°5 The Macallan partnered with the world-renowned color experts at the Pantone Color Institute to create The Macallan Edition Purple, a uniquely bold and complex shade; reflecting an enigmatic, multi-faceted and intricate combination of color.
Commenting on the collaboration, Laurie Pressman, Vice President of the Pantone Color Institute, said, “Like the rainbow’s most complex color, purple naturally felt like the ideal shade to highlight the equally complex process involved in The Macallan’s whiskey making. This new vibrant shade developed for Edition No. 5, brings to life the exquisite combination of distinctive natural hues found in this whiskey.”
During the event, people were surrounded by color everywhere and were able to discover the art and science behind whiskey and color creation and how the new Pantone shade was inspired by The Macallan’s complex whiskey-making process and their 100% natural color resulting from the oak casks in which the whiskey is matured.
As part of the experience, art exhibitions with well-known artists such as Wowy, singer, actor and now art performer for the occasion.
Of course, guests had the opportunity to enjoy a sample of The Macallan’s No. 5 whiskey along with other whiskey cocktails and great snacks with purple macarons and a selection of the best Asiatic dishes declined in varied colors.
Founded in 1824, The Macallan is one of the worlds’ most admired and awarded single malt whiskeys. The reputation of The Macallan is based on a product of outstanding quality and distinctive character. An obsession with excellence has been the hallmark of The Macallan since its founding, by Alexander Reid, on a plateau above the river Spey in north-east Scotland. In May 2018, The Macallan unveiled its new £140 million distilleries and visitor experience on its Speyside estate, increasing investment in whiskey, warehousing and in The Macallan’s signature sherry-seasoned oak casks. The striking contemporary architecture, cut into the slope of the land, takes its cues from ancient Scottish hills. It stands nearby Easter Elchies House, the Highland Manor built-in 1700 which has been The Macallan’s spiritual home since 1824. The new distillery marks an important milestone, recognizing the significant journey of The Macallan since 1824 and marking an exciting new chapter in the evolution of the luxury single malt.”
The Pantone Color Institute highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy. Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization.