Traditional Vietnamese craft gets fashionable



The Artisans – The Wood Carver



Right to be “WRONG” at DIA projects








“Design and Heritage” is an exhibit that looks at Vietnamese craft and tradition through the lens of a global design perspective. This fashion exhibition will present Vietnamese culture through video, installation, delicate products and a great number of complicatedly handcrafted artworks. All featured products are from WRONG; a new fashion brand conceptualizes by FASHION4FREEDOM. The exhibition will open to the public from 7 July to 20 July 2016 at DIA Projects.




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This is truly an eye-opening event for everyone, as audiences will be feasted with various products with unique designs. The main theme of the exhibition focus on cultural awareness and sustainability, each piece is crafted into jewellery, garments, and shoes. Products demonstrate Vietnamese tradition through global perspective; they are all created by traditional Vietnamese techniques such as woodcarving (using sustainably harvested wood), silver-smiting (using metals recovered from old technology) and Hue embroidery (using textiles from the ALuoi tribe and lacquered silk).








“Vietnam has a wealth of artisanal skill and craftsmanship that has been kept alive from one generation to the next. It is something that should not be confined to villages but shared with the world. Our intention in putting up “Design and Heritage‟ is not only to showcase what has already existed for centuries but also to present it in a way that is modern and relevant today, spurring on these amazing forms of art to sustainable futures”, says LanVy Nguyen, Founder of FASHION4FREEDOM.




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FASHION4FREEDOM is a social enterprise with a goal to preserve heritage craft using the tools of design and the free market to give artisans avenues to access new markets.





As a design incubator as well as a manufacturing platform, it provides infrastructure and opportunities for rural entrepreneurs through business, design and production training. In Viet Nam, FASHION4FREEDOM works mostly with artisans and traditional makers from rural Hue, central Vietnam. Currently, the collective includes 69 communities of craftsmen, artisans, tailors, designers, and ten large manufacturing partners.









Also available to view at the exhibition are video documentaries from the “Made In Vietnam” and “The Artisans” series produced by YOLO Pictures. These documentaries take viewers behind the scenes further to understand the history and evolution of these traditional skills within a cultural and social context.








Location: Dia Projects, 103 Dong Khoi, District 1, HCMC

Date: 7 July to 20 July 2016 (It will be open to the public every day except Sundays from 10 am to 6 pm).

For more information about Fashion4freedom, please visit:




The Artisans – The Lacquer Painters





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Bliss Saigon is an online magazine dedicated to the Art of living in Ho Chi Minh City and Asia. The magazine present a unique editorial approach based on experts and influencers contributions, written with optimism, humor and accessibility, offering an interactive and ludic reading on lifestyle topics with sharp selections for unique insights.