June 9, 2020
Due to the COVID 19 crisis affecting most of the world for several months, the major fashion houses have all been forced to cancel or postpone the presentations of their cruise 2020/2021 collections, initially scheduled for May 2020.
The Chanel cruise 2020/2021 Collection titled “Balade en Méditerranée” was originally planned to be showcased on May 7 in Capri, Italy but was instead revealed on June 8, on Chanel digital media, making the brand the first ‘Maison’ to reimagine its cruise show on a digital platform.
Chanel’s creative director and successor of Karl Largerfeld, Virginie Viard said in a statement: “Initially I had Capri in mind, where the show was supposed to take place but didn’t happen in the end because of lockdown.” “So we had to adapt: not only did we decide to use fabrics that we already had, but the collection, more generally, evolved towards a trip around the Mediterranean… The islands, the scent of the eucalyptus, the pink shades of the bougainvillea.” Instead, the video shot by Julien Pujol in a studio in Paris features models like Camille Hurel, Karly Loyce, Cris Herrmann, and Mica Argañaraz with mediterranean decor in background.
The Cruise 2020/21 Collection — CHANEL
The Chanel collection 2020/2021 was conceived to travel light with “a wardrobe that can be carried in a little suitcase on wheels, a shopper and an embroidered handbag” a few easy to wear, multipurpose items of clothing that all go together perfectly, and can even be transformed: long skirts become strapless dresses when pulled up, long jackets in black chiffon can be worn by day over a triangle bikini, or by night with an embroidered bandeau top and jeans, “and if worn over bare skin, it becomes a déshabillé.”
