Hublot open his first boutique in Hanoi at Sofitel Legend Metropole


From one Big Bang to another, Hublot continues to dominate with the first boutique in Hanoi. The boutique in Hanoi marks the first Boutique in Vietnam, and fourth South-east Asian boutique operated by a longtime retail partner, The Hour Glass.



Miwa Sakai, Michael Tay, Lang Lang, Ricardo Guadalupe, Sam Vu

Located in the historic Sofitel Legend Metropole, Hanoi’s most storied 5-star hotel, and few steps from the Opera House, the boutique is prominently located in the center of Hanoi’s French Quarter. Founded in 1901, the hotel has a rich history and a century-long tradition of welcoming important figures, including Charlie Chaplin, Jane Fonda, George H.W.Bush, Jacques Chirac, Angelina Jolie & Brad Pitt, David Beckham, to name only a few. The Hublot Hanoi boutique is situated on the original wing of the hotel, named The Metropole Wing, which is known among local elite clients as the first destination for high-end boutiques.



An Exclusive Partnership that Continues to Flourish

Hublot is distributed exclusively in Vietnam by The Hour Glass S&S – the joint-venture between local partner Sam & Sassy and long-time exclusive partner and luxury watch retailer, The Hour Glass. The partnership remains focused on the world of luxury watches, preserving heritage, fine craftsmanship, whilst looking into the future of watchmaking; a vision in common with that of Hublot.



Lang Lang, Ricardo Guadalupe

To celebrate the opening of the new Hublot boutique in Vietnam; Hanoi welcomed Hublot’s ambassador and renowned Chinese virtuoso Lang Lang, as well as Hublot’s CEO Mr. Ricardo Guadalupe.

“It gives me great joy to unveil a new addition to our network of Hublot boutiques around the world here in the heart of Hanoi’s Old Quarter, a place that is rich in heritage, culture, and history. It is indeed a fitting and strategic location to showcase Hublot’s vision – combining traditional craftsmanship whilst striving for innovation,” says Mr. Ricardo Guadalupe. “Hublot is pleased to have been partners with The Hour Glass for over 39 years and this burgeoning partnership will continue to strengthen as we conquer the South East Asian region together,” he adds.





Celebrating the Art of Fusion with a New Façade

Located in the Sofitel Metropole Legend Hotel Hanoi, the new Hublot boutique is bound to capture the heart of watch lovers. The boutique adopts Hublot’s iconic interior design concept “The Art of Fusion”, presenting the brand’s unique visual identity with the boutique’s muted tones and clean finishes.






Hublot has successfully proved itself as a leader in the field of engineering new materials not only by its timepieces but also through the way of combining different materials and design.






Celebrating the World of Hublot and Beyond

The boutique showcases Hublot’s latest novelties as well as audacious timepieces from the iconic Big Bang collection, contemporary Classic Fusion to pioneering Manufacture Pieces. It also maintain its presence as the launch pad for Boutique Exclusives, a selection of exceptional timepieces available only in the Hublot boutiques worldwide.



Miwa Sakai, Michael Tay, Lang Lang, Ricardo Guadalupe, Sam Vu

With endless possibilities, the boutique pays tribute to the world of Hublot beyond timepieces. It is the only space dedicated to exhibiting Hublot’s universe including specially crafted artisanal goods such as cufflinks, writing instruments, sunglasses, desk clocks, belts and more. Each of these lifestyle gears has been uniquely grafted with a material that is distinctly Hublot from lightweight carbon fiber, resilient titanium to scintillating diamonds, all in reverence of Hublot’s “Art of Fusion” philosophy.



Lang Lang à Hanoi, Vietnam


Lang Lang

Lang Lang, the world famous pianist, joined the Hublot family in January 2015. The Chinese-American chose the Swiss brand because it is true to his character. Like him, it respects tradition and connects it to the future. A philosophy based on a credo: The Art of Fusion, a fusion of styles and techniques. Hublot and Lang Lang master complicated movements and operating ranges. From now on when he sets the piano keys alight Lang Lang will have a watch that was conceived, designed and developed by Hublot strapped to his wrist. Lang Lang gave a private concert in the Grandes Complications workshop at the Hublot Manufacture in Nyon and has ever since dreamed of finding the time for a duet.

Lang Lang has conquered the musical world with his cool look, talent, and generosity he goes beyond the world of classical music and fuses it with every rhythm. His renowned duets with the Four Horsemen from Metallica, Jazz man Herbie Hancock or the Tenor Plácido Domingo, demonstrate the unlimited mastery of his art and the ease with which he constantly reinvents it. A young but accomplished legend, Lang Lang’s world-class reputation makes him a fitting ambassador for Hublot, whose mission has always been to embrace tradition with a vision for the future.

“I don’t just want to be a pianist, I want to influence the next generation. Playing in itself is nothing, technique and hours of work only have meaning if they allow you to explore something new. Tradition inspires me and it is the freedom that allows me to give my own interpretation of the music on stage.” – Lang Lang, Hublot Ambassador.


Visit their boutiques in Vietnam and experience the fusion of innovation and Swiss watchmaking heritage.


Pics courtesy Hublot


Hublot Boutique Hanoi
Sofitel Legend Metropole Hanoi
15 Ngo Quyen, Hoan Kiem
10000 Hanoi, Vietnam

(84) 24 3826 6919

Monday to Sunday: 10.00 am to 9.00 pm


Hublot Boutique Saigon Centre
Saigon Centre, Ground Floor
67 Le Loi Street, District 1
Ho Chi Minh, Vietnam

(84) 93 510 5678

Monday to Sunday: 10.30 am to 10.00 pm


For other Hublot locations, visit their list of boutiques in Singapore and Thailand.

To find out more, speak with their Watch Specialist here or view their collections.



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Bliss Saigon is an online magazine dedicated to the Art of living in Ho Chi Minh City and Asia. The magazine present a unique editorial approach based on experts and influencers contributions, written with optimism, humor and accessibility, offering an interactive and ludic reading on lifestyle topics with sharp selections for unique insights.