Amazon takes another step forward by developing a daring new method for customers to virtually try on shoes. Amazon’s “Virtual Try-On for Shoes” introduces augmented reality, allowing you to try on thousands of models from brands such as Adidas, Reebok, and New Balance.
The Wanna Kicks app and GOAT have been using it since 1019, but Amazon has decided to expand its service to more models and brands today. “The goal of Amazon Fashion is to create innovative experiences that make online fashion shopping easier and more enjoyable for customers,” says Muge Erdirik Dogan, President of Amazon Fashion.
We’re excited to introduce Virtual Try-On for Shoes, which will allow customers to try on thousands of styles from brands they know and love whenever and wherever they want. We look forward to listening to and learning from our customers’ feedback to continue improving the experience and offering more models.”
“THE GOAL OF AMAZON FASHION IS TO CREATE INNOVATIVE EXPERIENCES THAT MAKE ONLINE FASHION SHOPPING EASIER AND MORE ENJOYABLE FOR CUSTOMERS.”
Amazon’s new “Virtual Try-On for Shoes” feature is now available in the Amazon app for iOS in the United States and Canada. The virtual reality experience will be available on Android very soon and will be available globally. More information is available at amazon.com.