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Rapper Lil Nas X released the music video for his song ‘Montero’ on March 25, 2021, and the internet was taken immediately by storm. The video shows Lil Nas X, whose real name is Montero Lamar Hill, seducing Satan and stealing his horns. At the same time viral company MSCHF announced via the website Satan.shoes that it would be offering infernal Nike sneakers. According to the website, the shoes would contain a drop of human blood mixed with ink in the sole and only 666 pairs would be made available.
Because the shoes in question are Nike Air Max 97s, that made the buzz and raised some serious questions in the minds of many of Lil Nas X’s fans and from several high-profile political and religious figures, wondering if the brand Nike was partnering with Lil Nas X to create the Satan shoes. The answer is no: “Fact is that although the shows being used by Lil Nas X is a Nike product, the company has nothing to do with the creation or sale of the Satan. shoes. Nike did not release nor design these shoes,” a spokesperson for Nike told. The seller of the Satan shoes is actually MSCHF, which has over time gained popularity or notoriety for creating some of the most irreverent viral products that have spread across the internet. Lil Nas X entered into a partnership with MSCHF and not Nike. MSCHF buys the shoes from Nike, following which MSCHF artists make their own creative modifications before selling them. The human blood in the shoes comes courtesy of the MSCHF team. “We love to sacrifice for our art” an MSCHF spokesperson said; the blood was provided by members of the art collective.
If internet users can locate “Satan shoes” at Satan. shoes, they can also find on “Jesus shoes” at Jesus. shoes (also made from Nike Air Max 97 sneakers featuring a steel crucifix and “holy water” sourced from the Jordan River) or on MSCHF’s website even astrology-based stock trading apps, toaster-shaped bath bombs, or Holy Water-filled sneakers.
Other drops have seen the collective sell a laptop installed with some of the world’s most dangerous computer viruses for over $1.3 million. Last February, the group even ripped apart four Hermès Birkin bags to create a collection of sandals priced between $34,000 and $76,000.
In response to the conflict, Lil Nas X posted a video to his official YouTube account titled “Lil Nas X Apologizes for Satan Shoe,” which has now been viewed over 1.8 million times. But after a few seconds, the apparent apology cuts to a scene from his new music video, “Montero (Call Me By Your Name),” showing him dancing provocatively with a devil character. The rapper is then pictured snapping the devil’s neck, before removing his horned crown and assuming it himself.
This time around, the “Satan shoes” got leaked early on Twitter but won’t be available until 11 am on March 29, which will be marketed and sold by MSCHF.
Photos courtesy MSCHF
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