Best ethical swimwear brands that will become your fashion go-to’s



To end this stressful and frustrating atmosphere, let’s dream of the swimsuit we’re going to wear soon by the beach. This year we have put together an eclectic list of elegant but eco-friendly brands to follow.




Charlie Mae


Pic Charlie Mae


The Sydney-based brand, Charlie Mae, manufactures high-end swimsuits with elegant and comfortable cuts that respect the environment. The brand uses Vita PL – a texture produced from the reuse of unused fishing nets. Charlie Mae produces in Hong Kong and works with a small production line claiming to pay more than normal their staff. The brand also supports the animal cause: 5% of each product is donated to charities for animal welfare.






Pic Reformation





Reformation released its first range of beachwear in 2017, using Econyl, a material derived from recycled fishing nets described as infinitely recyclable. Reformation is also a ready to wear house, which offers jeans for every day, underwear but also fabulous dresses for evening and wedding.










Tropic of C


Pic Tropic of C


If there was someone qualified enough to launch such a brand it was Candice Swanepoel, the South African model known from Victoria’s Secret brand. Clean line, flattering and elegant cut inspired by vintage silhouettes, the majority of Tropic of C swimsuits is made from this regenerated nylon fiber Econyl which gives a second life to discarded waste such as fishing nets, scraps of industrial fabrics and plastics recovered from landfills and oceans around the world.






Pic Align

Align, Singapore’s first sustainable swimwear brand, made the buzz when it launched its brand last year. The models with colorful and simple designs are handcrafted to adapt to all body curves. Made from Econyl, Align swimwear offers excellent UV protection while being more resistant to chlorine. The brand is delivered free of charge to many Asian countries.






Vitamine A


Pic Viamine A

Making the world a greener place is not new for Californian Amalia Stevens who founded Vitamin A 20 years ago and has since created glamorous swimming costumes made of Ecolux.  She uses digital printing to reduce water consumption, all its packaging is made from 100% recyclable and biodegradable waste and the brand never produces more than necessary. Their mantra? “Sustainability is sexy!”





Casa Raki


Pic Casa Raki



Casa Raki is the story of Josefina a former Argentinian fashion photographer who decided in 2018 to create Casa Raki, a brand of beachwear made from High tech materials.  Everything is designed in London and then made in Portugal by a factory owned and managed by women, also a member of the Ethical Fashion Forum.













Pic Bower






Paper London


Pic Paper London




Known for its fun and contemporary touch, Paper London‘s range of durable swimwear is certainly not boring. Each piece is made in London, partly from recycled fishing nets with a design inspired by modern architecture, juxtaposing fabrics, shapes and a dynamic palette of colors. It is not surprising that this brand has its place in Taylor Swift  wardrobe.











Tide + Seek


Pic Tide + Seek


Tide + Seek swimwear has it all. Stylish, sexy, comfortable but also good for the planet. Made from a pioneering fabric called Repreve, coming from recycled plastic, each swimsuit equals five plastic bottles less in a landfill. Printed in playful colors and patterns, the models produced in Bali come in many styles and sizes. Go to visit their site. You will not be disappointed.







Pic Posidonie


Posidonie is a very young French brand offering 100% eco-responsible, durable swimwear at low prices. Made from fish fillets coming from the bottom of the Mediterranean sea, the swimsuits with a retro look and timeless charm (one-piece or bikinis) are designed in Paris, then produced in Portugal, before being sent in a compostable or reusable pouch. “Swim in a world that makes sense,” suggests the brand. Posidonie, a 100% sustainable swimsuit, hard to beat!








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Bliss Saigon is an online magazine dedicated to the Art of living in Ho Chi Minh City and Asia. The magazine present a unique editorial approach based on experts and influencers contributions, written with optimism, humor and accessibility, offering an interactive and ludic reading on lifestyle topics with sharp selections for unique insights.