In 2017, 50 Vietnamese films are lining up to come out to cinemas. Since the beginning of 2017, PR and eye-catching clips are trying to seduce non-stop the media and just during Tet Holyday; four Vietnamese films came out on the screen: Bạn gái tôi là sếp, Rừng xanh kỳ lạ truyện, Lục Vân Tiên: Tuyệt đỉnh Kungfu, Nàng tiên có năm nhà. If there is no much change on the movie theme, mainly focusing on comedy, drama, horror, action, films producers in 2017 try to cooperate with renowned directors.
In 2017 many films are expected to be a “must-see movie” such as Em chưa 18 (I’m not 18 yet) by Charlie Nguyễn & Lê Thanh Sơn about student’s life, Cô gái đến từ hôm qua (The girl from yesterday) by Phan Gia Nhật Linh based on the famous book of Nguyễn Nhật Ánh and “Dạ cổ hoài lang” by Nguyễn Quang Dũng who is no doubt the biggest news, for IDECAF’s fans. After the extremely successful film Tôi thấy hoa vàng trên cỏ xanh (Yellow Flowers on the Green Grass), who gained a double award at 19th VFF in two categories of Golden Lotus Awards and blown the box office with 80 billions VND of revenue in 2015, today there is still no movies who surpassed its success. Looking on Vietnam’s films in 2016, it is clear that the quality did not match the quantity, and some of them were even considered as “a disaster.” Although there are quite a few movies like Nắng (Sunny) who reached the revenue of 70 billion VND or Tam Cam – Chuyện chưa kể (Tấm Cám – Untold Story) with 66 billion VND revenue within 5 weekend, the other films as Truy Sát, Fan Cuồng or Siêu Trộm, have failed and did not received very much thumbs-up from audiences despite their intensive PR and investment.
To avoid future failures, film producers have decided to put their fate in 2017 in experimented and famous directors as Victor Vu, Nguyen Quang Dung, Charlie Nguyen, Le Hoang, or Vu Ngoc Dang. Unfortunately, remakes try to continue to dominate the Vietnamese scene with Bạn gái tôi là Sếp (My girlfriend is my boss – Thailand movies by Errak Error) or Sắc đẹp ngàn cân (200 pounds beauty – a Korean film), which both gained in the past a significant success.
Will 2017 be a glory year for the Vietnamese cinema? If producers continue to invest in entertaining films without paying much attention to the content, the future, may not be better. If they can change their mindset and focus on the art value of the films, then, yes the Vietnamese cinema has the ability to position itself on the international scene.