« THE MALL IS DEAD », LET’S CONNECT CONSUMERS DIRECTLY TO THE MAKERS

 

Copy of Bernard_Lou_Portrait_Photo_1Efaisto, a new tech start-up based in Ho Chi Minh City, Vietnam, wants to change the way we shop.
Bernard and Lou, the co­founders, aim at no less than inverting the current trend in fashion that gives the workers only a fraction of the price people pay for their products.
In time with the Fashion Revolution, they launched their company this month and propose fashion and accessories custom­made, fair and affordable by connecting consumers around the world directly with makers in South­East Asia, with the vision to put people at the center of economic transactions.
Their story began with a splendid white dress shirt made by a smiley tailor in an alley of Ho­Chi­Minh City, Vietnam. Beyond the singular experience of wearing a bespoke garment for the first time, it is the direct purchase of its maker that was the trigger. “Each of us now wants products that answer one’s individual needs,” says Bernard, “I hate shopping malls, and I love buying unique items. Nice objects and the stories behind them fascinate me. That’s how the idea to create an e-commerce marketplace for custom­made clothes and accessories handmade in South East Asia came out. ”

 

 

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Empowering the makers

For the Belgo­-French duo, connecting consumers directly with makers creates better outcomes for everyone. As the sole vendors on efaisto.com, makers are in full control of their pricing. They receive up to 85% of what the customer pays, net of all fees.

 

From Taylorism to tailored

As each item is made on demand, the makers do not have large production batches, minimum order quantities nor canvas to follow. By essence, each bespoke product has to be cut, sewn, dyed, engraved, polished or coated individually by human hands. The results are a drastic reduction of waste or unsold products and an increased average lifetime of the product.

 

 

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