Saigon‘s fashion scene continues to grow as H&M ( Hennes & Mauritz) opened their first store in Vietnam at Vincom Center Shopping Mall last Saturday. Instead of making its debut in Ha Noi, the brand chose to invest over 2,200 square meters, in the well know Vincom commercial complex in Saigon. For the opening, H&M launched its 2017 autumn-winter collection, and gift vouchers were offered for those lucky ones who could get into the store. Other shop openings are expected in a very near future in Ha Noi’s commercial complexes at Nguyen Trai and Minh Khai streets. After Zara, Mango and Gap, H&M is the fourth fashion label to enter in Vietnam. H&M met a significant expansion in 2016 with 427 new stores and 11 new H&M online markets worldwide. End of 2016, 4351 H&M stores existed across the globe. In 2017 they scheduled to open about 430 new stores and expand in Kazakhstan, Colombia, Iceland, Georgia, and Vietnam.