In Russia, the distributor Simple Wine has developed a bottle of wine sensitizing you about alcohol and getting drunk.

Russia is one of the countries with the highest rate of alcohol consumption so Simple Wine, the country’s largest wine distributor, worked with the Y & R Agency to develop a surprising bottle of wine called « Don’t reach the bottom ».

When the bottle is full, the prints are invisible, but as you consume it, the bottle reveals negative scenes showing the ravages and consequences of alcohol abuses.



Don’t reach the bottom



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